Description
A rare opportunity to acquire a fully operational, purpose-built boutique Pilates and fitness studio in Dubai Marina — one of Dubai's most affluent and fitness-conscious residential communities. This is a triple-licensed, fully equipped, currently profitable wellness business with a documented financial turnaround, premium fit-out, and specialist Reformer equipment — all included in the asking price.
Asking Price: AED 2,000,000
Location: Dubai Marina | Size: 1,557 sqft | Established: 2024
Why This Business
The studio turned profitable in early 2026 after its setup phase — monthly revenue grew from AED 114K (2025 average) to AED 130K (Jan–Mar 2026), with monthly costs reduced from AED 145K to AED 105K. EBITDA is now positive at AED +71K per month. Owner selling due to change in family circumstances only — not a business performance issue.
For a buyer, this is the ideal acquisition moment — the hard work of launching, fitting out, building a client base, and reaching profitability has already been done. The next owner steps into a business that is growing, lean, and ready to scale.
The Financial Picture
- Monthly Revenue 2025 average: AED 114,000
- Monthly Revenue 2026 (Jan–Mar) average: AED 130,000 — 14% year-on-year growth
- Monthly Costs 2025 average: AED 145,000
- Monthly Costs 2026 (Jan–Mar) average: AED 105,000 — 28% reduction
- EBITDA 2025: AED -378,000 (launch and setup phase)
- EBITDA 2026 (Jan–Mar): AED +71,000 — profitable and growing
- Net Profit 2026 (Jan–Mar): AED +38,000
The space is purpose-designed for premium boutique fitness delivery. Zero capital expenditure required — ready to trade from day one.
The Location Advantage — Dubai Marina
Pilates and reformer-based fitness is one of the fastest-growing wellness categories in Dubai — demand consistently outpaces supply of quality studios, particularly in premium residential districts. A well-run reformer studio in Dubai Marina with a loyal client base is not easily replicated, and the triple license structure protects and broadens the revenue base significantly.
Growth Opportunities
A focused new owner has clear and immediate levers to grow revenue beyond the current AED 130K monthly run rate:
- Membership expansion — increase recurring membership base to reduce dependency on pay-per-class revenue
- Corporate wellness contracts — Dubai Marina's corporate tenant base is an underserved B2B channel for studio wellness packages
- Private and semi-private session upsell — the Private Room is optimally positioned for premium one-to-one sessions at higher per-session rates
- Extended class timetable — early morning and late evening slots in Dubai Marina consistently fill first; capacity exists to add sessions without additional fixed cost
- Retail add-on — Pilates props, resistance bands, and branded apparel generate high-margin supplementary revenue with minimal operational overhead
Asset Valuation Summary
- Tenant Fit-Out: approximately AED 500,000
- 9 Reformer Machines: approximately AED 216,000
- Total Tangible Assets included in sale: approximately AED 716,000
- Asking Price: AED 2,000,000
- Implied Goodwill and Business Value above asset floor: approximately AED 1,284,000
For a profitable, triple-licensed, Dubai Marina studio generating AED 130K monthly revenue, this represents a fair and well-supported valuation.
Monthly Cost Structure
- Rent: AED 24,583
- Full-time Payroll: AED 29,200
- Freelance Instructors: approximately AED 30,800
- Utilities: AED 1,712
- Marketing: approximately AED 6,000
- Software and Booking System: AED 1,300
- Insurance: AED 1,460
- Bank Charges: AED 99
- Total Monthly Operating Costs: approximately AED 105,000
Staff
- 3 full-time employees on MOHRE-compliant contracts
- 4 to 6 freelance instructors on a flexible monthly schedule
- Total monthly payroll including freelancers: approximately AED 60,000
- Freelance model allows staffing to flex with demand without fixed overhead increases
Ideal Buyer Profile
- Pilates instructors or personal trainers ready to own their own studio
- Fitness and wellness entrepreneurs seeking a premium Dubai Marina location
- Existing fitness operators expanding into boutique Pilates
- UAE or GCC-based wellness investors
- Health and lifestyle brands establishing or growing a Dubai presence
Next Steps
All enquiries are handled with full confidentiality. Qualified buyers are required to sign an NDA before accessing detailed financials, staff information, and operational data. Private viewings available upon qualification.
